Link popularity – Who links to you? The answer to this question lets the search engines know who trusts you. Who do you link to? The answer to this question lets the search engines know whether or not you are a good resource.

Social Media presence – Do you have a blog? Do you comment on others’ blogs? Are you involved in an on-line community/forum? Do you write valuable articles that others would want to republish? You need to do some or all of the above to establish yourself as an “authority” in your field. These days, this piece of the puzzle is what can give you that edge to out-rank others in your field.

Fresh, abundant content – You should develop a plan to constantly be developing more content to your site. I will recommend some areas on your current site that represent opportunities for content development.

If you approach visibility from all angles, create a plan for each of these areas and commit to investing time and budget to your plan, you have a very good chance of competing on the web.