It is important for businesses developing content for their business site, or any article or post that plays a part in your on-line presence, that they first develop a long-term content development plan and a scalable structure.

For example, if you wanted to add a statistics page related to your industry but you haven’t gathered that data yet. You still need to launch your website without it, so you do two things:

• Plan a scalable structure - find no more than 7 main “categories” of information on your site. Let’s use an example that seems pretty flexible. Home | About | Products/Services | Portfolio | Contact | News. That seems like it would cover just about anything. A statistics page could fit quite nicely under News. It is also beneficial to consider how your blog “categories” relate to your site structure, there is a brilliant and powerful internal linking strategy in having a footer link on your site to each blog category, as well as blog links in the sidebar of your site navigation. There are other ways as well, this is just an example.

• Develop content for both Phase I and Phase II - Mention the importance of statistics, or better yet use a pretty dramatic and relevant statistic on your home page and product/services landing pages. Then, when you have the content page ready you can put in a hypertext link to it from those pages. This has an enormously beneficial effect because it is both enhancing the visitor experience as well as following Search Engine Optimization best practices. The theory is that a contextual link has a higher relevancy factor than a navigational or “link page” link, even for internal linking.

You will also, of course then add the full statistics page in the News section as well.

So if you get a content idea, either for your site or your blog, consider where it fits in your structure/categories and always consider internal linking best practices for full SEO benefit.