Learn to translate Techie Talk in to actionable businesspeak.
Learn the best way to market your product or service via blogs, forums and other social media venues.
Learn how to train your mind to think one step ahead of current “best practices”.
Learn to keep your technical costs down, your systems scalable (they can grow with you) and flexible (the can change with you).
Learn to get control of your web marketing and fit it into your daily life.
Understand the possibilities of the web as a marketing venue for you and THEN establish your budget.