Growing the Grove

We built this WordPress site for a partnership between The City of Cottage Grove, The Cottage Grove Chamber of Commerce and The Economic and Business Improvement District (EBID) in order to show businesses who may be looking to move, that we are a low cost, sustainable business...

New Years Resolution – already blown

I haven’t done a post in AGES… too much client work. NOT complaining! I just read Matt Cutts’ blog, he’s (the head of Google’s Webspam team) sharing his reading list and takes a picture of his bookshelf and posts it. I can’t read more than half the titles. Everyone seems grateful for his contribution, including me. I just wish I could see what he’s posted. It leads me to a rule of thumb. ...

A Holistic Approach to Internet Marketing

Link popularity – Who links to you? The answer to this question lets the search engines know who trusts you. Who do you link to? The answer to this question lets the search engines know whether or not you are a good resource. Social Media presence – Do you have a blog? Do you comment on others’ blogs? Are you involved in an on-line community/forum? Do you write valuable articles that others would want to republish? You...

Site Optimization in a Nutshell

The goal of Search Engine Optimization is to attract the search engines to pages on your website by employing some “best practices” including: • Writing titles that are key-phrase focused, relevant to content on the page and as short as possible. • Giving the spiders as short a distance as possible from their point of entry to the relevant content on the site. This translates into reducing “code bloat”. One of our top...

Overwhelmed by New Marketing Techniques?

I just read the greatest article on the Online Marketing Blog by TopRank (which I read religiously) about a keynote speech given at the Media Relations Summit by Mike Moran of IBM. The best idea from the article is that you can sip from the “web 2.0″ cup, you don’t have to drink from the fire hose. There’s a lot of new ideas out there and the whole marketing world has turned upside down, does that mean you...